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sichtbarkeit15 June 2025

Visibility Is Not a Beginning

Why visibility does not just show an estate, but also changes it.

By Anne Scherer

A website is built quickly. What it does to an estate, rarely.

A website is built quickly. A few good photographs, a biography, a selection of works, perhaps a text on the artistic position. A few weeks later, an estate is online. At least, that's how it looks.

Because publication does more than make works accessible. An internal engagement with a body of work becomes a public statement about what this work is. Which pieces appear first? Which groups of works are shown? Which terms describe the artistic position? Which biographical milestones are highlighted — and which remain unmentioned?

A website never shows "the estate." It shows a selection, a sequence, and a particular perspective. Of a thousand works, perhaps fifty become visible; of decades of artistic work, a few groups of works. This is unavoidable. Publicness requires selection.

What's more interesting is how this selection comes about. Sometimes the reasons are surprisingly pragmatic. Good photographs already exist for one group of works; another would first need to be professionally photographed or restored. Some works are easily accessible, others still sit in boxes. Certain phases of the work are already documented, others barely explored. What is available can thus become, unnoticed, what appears important.

Visibility, then, does not simply depict a body of work. It begins to produce an image of it.

This applies not only to websites. A first exhibition, a catalogue, a gallery presentation, or an article make similar decisions. As soon as an estate becomes public, a selection emerges that others can draw on.

A published text gets cited. A title for a work gets adopted. Certain images resurface in later publications. Search engines link a name to the information and works already available. What becomes visible first thereby gains a head start: it can be found more easily, shown again, and become the reference point for further engagement with an artistic position.

This does not mean an estate must be fully researched before it may become public. For many estates, that moment would probably never arrive. Like a catalogue raisonné, the public presentation can also grow with new findings. More than that: visibility can itself produce new knowledge.

A collector recognizes a work on a website that was sold decades ago. Art historians discover connections to other positions or archives. After an exhibition, photographs, letters, or information about works long thought lost surface. People who worked with the artist come forward. A public that initially rests on existing knowledge begins, in turn, to generate new knowledge. This is precisely where its opportunity lies.

Between Visibility and Fixation

The alternative to premature visibility is therefore not necessarily invisibility. It can also be transparency. An estate website may show that research is ongoing. Datings can be marked as provisional, groups of works added to, texts revised, and new findings incorporated. An early exhibition need not claim to conclusively place the entire œuvre. A first scholarly text may leave questions open.

Visibility becomes problematic less where not everything is yet known than where the provisional appears final. This also changes the question of the right moment. Perhaps it is not about waiting for a perfect moment when an estate is fully organized, researched, and understood. What matters more is that enough is known to consciously decide what is shown, why it is shown, and what statement might result from it. Because there is a considerable difference between "not yet knowing everything" and "not yet knowing what one is actually showing."

Visibility can enable research, establish contacts, and make works rediscoverable. It can create attention and open access to an artistic position that has so far been little known. But it can just as easily fix an image before other images have had any chance at all.

The question, therefore, is whether an estate's public presence remains open enough to keep growing along with the knowledge about it.

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